aaronrreagle asked:
Does anyone out there know some good marketing tips for a lawn buesiness? I have looked it up on the internet countless times, and everyone wants to sell you something. I don’t care what kind of a tip it is like yellow page ad or flyer tip. Just something to get people to call. Or is there a web site I could get free information about marketing?
Internet Marketing Tips
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James W (1)
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One good source to hook-up with is a realtor or a welcome-to-the-neighborhood business/committee. Placing your cards at local convenience stores is a plus.
Does your area have advertising on the outside of buses? It’s usually fairly low cost and you have a moving billboard traveling all through the city and displayed for people who live outside the city but work there.
If you already have clients, then ask for referrals.
When you’re working, make sure your vehicle/clothing clearly has your name + contact info.
After you’re done working, go door-to-door and distribute flyers on the same block (your neighbor at 123 Main Street is using us, and we’d love to have you as a client…)
Target new home owners. Welcome them and give them a gift of a free consultation, etc.
Talk to existing lawn people. Perhaps they have too much work or there are jobs they don’t want and would be happy to pass along to you.
Talk to your local garden center. See if there’s a referral board there.
Hold a free class on “How to Make Your Lawn Easier To Care For” (for example). Really give value. The point is that you’ll position yourself as an expert in their eyes.