Hey is that you? Glad you’re back ‘cos I have more fantastic tips for you to add to your box of tricks. Open up the box and pour them in.
Firstly, I wish to reply to an email I got asking me does there come a time when you stop building a list. Short answer no!
Let me explain more, it does not matter what niche you’re in, you need to have an offer where you can continue to collect names and email addresses, so you can contact them with updates, information and products.
Also, the same person asked me about merging lists. If you are collecting lists for different niches please do not merge. Further explanation. If you are like me and have websites and businesses in different niches you wouldn’t merge your list on Dog Training with your Internet Marketing list. CRAZY! You would end up with only unsubscribes! Keep your lists separate and create content for the lists at least 3-4 months ahead so they all operate on autopilot. Some of my lists are set up for 12 months ahead filled with good quality information plus great offers! If I need to let them know of a “Hot Item” or latest something or other, I do an email “blast” or “Broadcast” as it is called in some auto responders.
The best ways to manage lists if you are operating in various niches is to have each one on autopilot as much as possible.
On saying that you do need to have created an “Active List”
It would be senseless to have a huge list that does not respond.
What each and every one of us needs is a list that responds and contributes to our overall profit margin. Not everyone will respond each time by opening up their wallet and handing over their credit card details. But everyone on your list should have bought something from you to keep him or her on your list. There is a big difference between a subscriber list and a customer list.
This is what I do.
A person subscribes to my Opt-In offer and goes into my auto responder and I start an email campaign. I carefully build rapport before I offer anything for them to purchase. Once they purchase something I then move them into a “Customer” list – I do not keep them on the subscriber list if they have been responsive. Once they have purchased from you, normally they will again and again, as long as you do not inundate them with offers – but more on that later.
On your subscriber list, you need to pinpoint the contacts, which have never responded and discard them (say after 12 months)
See why we need to keep on building a list?
TIP: Before I discard anyone on my subscriber List, I send them an email informing them of my other projects and giving them links to an opt-in offer. If they opt-in then of course I will take them off one list and start the process of building rapport in the niche they have opted in to. If not, then off my list they go, as honestly, I do not want to keep paying auto responder fees for thousands and thousands of “Dead” subscribers, when I can have a list of “Buyers”.
They say the money is in the list, but not a list of subscribers – those who are on dozens and dozens of lists just for the sake of it, the money is in a good quality list of “Buyers = Customers”.
I would rather have a list of 2-3 thousands “Buyers = Customers” than a list of 500 thousand subscribers who do nothing and are quiet frankly a waste of time and energy.
I don’t know if any other “Big guns” do this, however, it works for me.
Try it yourself – it is all about testing and trying.
Ouch – time has slipped away again; I don’t want to make this too long.
Next Post some HIGHLY EFFECTIVE tips on producing a list of responsive customers.
Feel free to comment, tweet it if you like it, and come back in a couple of days for more! Oh, if you would like to be a guest blogger or vice versa just let know
Until Next Time
I Cheer You On.
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ali (1)
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{ 4 comments… read them below or add one }
Great idea Maggie!
I would be too scared to take someone off my list if they were unresponsive. I would just hope and pray that maybe one day they will bite. I am sure that you have a good thing going, and I am sure that after 12 months, they are not going to change.
Thanks for the great information! I will be back for your next post!
Chris Jensen
Chris Jensen´s last blog ..Get Your Blog Indexed – Step 3
Good info here Maggs.
I hear that, on average, your “list” should be making you $1 per person, per month. If not, you need to see what’s wrong in your sales funnel and FIX IT!
However, if they aren’t buying, (bringing your average down) then delete them… but gracefully.
I am currently working on building a list of IM newbies. I want to create an info product to help everyone get started, and have created a short survey. I really like the name I came up with for the domain.
http://Step1ne.com/
David´s last blog ..HOW TO REALLY LOSE WEIGHT
Hey David, I have had a look at your survey it is great. I am sure you find what newbies want and and create a wonderful product for them. Let me have a look when it is created, if I like it I will become an affiliate for you. Another things newbies need to know, how to become a great affiliate.
Hey Chris,
Thanks for your comments. I am glad you are learning from my posts. I just think after 12 months, if the fish don’t bite, they are being caught downstream by someone else. As well as making money, you must always look at your costs, and to have thousands and thaousands of unresponsive’s on your list is losing you money, as your monthly autoresponder charges are greater, the more names, the more $$’s you pay. I like my overheads to be lean. If I can save For instance $100 on auto responder fees, by only paying for a responsive list, that is $1,200 per year I push onto advertising or creating products that will produce more opt-ins and even greater sales. Your doing great! Keep it up!